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Christine Boland: TREND BEACONS x DYMAK: 1 + 1 = 3

Christine Boland is first and foremost a trend watcher/trend analyst with a background in psychology and fashion. Personally, she prefers to be called a trend analyst, since an analyst better describes the active role she plays than a trend watcher. Christine also holds lectures and presentations, both in the Netherlands, and abroad and is considered by many to be an inspiring speaker or, more appropriately, an inspirator. She gets her listeners thinking thanks to her surprising perspectives. She also provides companies and social organisations with advice as a consultant. Find out more about Christine here: http://www.trendsmindsets.com/

Trends

TREND BEACONS & DYMAK

"For us working with Dymak is an almost 'ideal' case because from both sides the optimum outcome is achieved. The synergy formula: One plus one equals three. Dymak offers extensive expertise, profound knowledge, extensive manufacturing and global sourcing channels. TREND BEACONS filters important early signals from around the world and shows in a clear way the different developments. What drives consumers, what form language (trend) fits in with that and how do you translate that into a specific product? For Dymak we design styleguides in which the trends are translated into flower pots. This styleguide serves both as the basis for their own, unique collection of Dymak or of its customers and is also used as a framework for the purchase of collections.

The synergy between Dymak and TREND BEACONS is special and leads more and more into its own unique and recognizable signature for Dymak. A great pleasure to be part of that with my team”.

What drives consumers, what form language fits in with that and how do you translate that into a specific product?